BBC Cellpack has been a customer-focused supplier of safe, simple and reliable electrical connections — for low and medium voltage, worldwide — for over 50 years. Their buyers are electrotechnical wholesalers; end customers are OEM, installers, infra, utility and industry.
Looking for a user-friendly system
For Cellpack's products it's crucial to be highly findable in 2BA — the more complete the information, the better the visibility. That's why adding and keeping data up-to-date had to be as easy as possible. Cellpack began searching for a user-friendly system that could simplify the work. At that very moment, Skwirrel came into view. A demo convinced them immediately.
From manual to automated
Before Skwirrel was implemented, product information was pulled from SAP, but that did not yield a clear representation. To get a 2BA-readable file, Cellpack worked with an intermediary who converted the information according to 2BA's guidelines. Additional information was provided via the head office. Lots of manual work, little overview.
Delivering high-quality product data easily
As a SaaS solution, Skwirrel offers a clear overview of product and article quality via the dashboard. When 95% completeness is reached, products are displayed better in 2BA — and that matters greatly to Cellpack.
Thanks to Skwirrel, Cellpack can easily and quickly edit the assortment according to ETIM classification, so 2BA can take over the information directly. Adjusting product dimensions, adding images, trade data like price per packaging unit — all from one place.
I find the communication with Skwirrel dedicated. They're willing to support you and do a check before the information is sent to 2BA for good. Personally I mostly deal with Chrisjon, who immediately senses where the challenge lies. When a complete file needs to be loaded, we get in touch and they switch into gear straight away — and report back once the work is done.
Completely in order — at 2BA.