Martin Kaiser GmbH & Co. KG is a worldwide supplier and manufacturer of electrotechnical articles, based in Hochstadt, Germany. Through the Dutch representative, Skwirrel surfaced as a possible PIM supplier. To be chosen, a few 'boxes had to be ticked' — and Skwirrel ticked them effortlessly.
Martin Kaiser's wishes and requirements
It mattered that more than 1,000 products with comprehensive information became available to the organization in a clear, complete way. That includes easy maintenance, adjustment and keeping all this data current — with good customer service for questions or issues.
The future wish is that the system can integrate well with various systems, including an ERP package. Skwirrel can handle that — and so it did.
Outcomes of a successful implementation
Like many other companies, Martin Kaiser needed a more structured approach to all the data still being handled in Excel sheets. By choosing a good PIM system, they now have high-quality data that's easy to use — think exports of price lists, or easier distribution of product information including international data exchange.
The link to 2BA Holland (ETIM) in turn makes data exchange with ETIM Austria easier.
Customer experience leaps forward
Customer experience took a big leap forward thanks to the completeness of data and attachments. Customers now order products that aren't part of their standard assortment at all — meaning they find Martin Kaiser more easily for alternatives.
Skwirrel's support is top-notch on all fronts. Our collaboration is very pleasant and uncomplicated. The integration also went smoothly with full support. All in all we feel like a company in good hands at Skwirrel.
Wederom centraal in orde.