Centrally in order · since 2017
Skwirrel is the PIM for manufacturers, wholesalers and technical suppliers. Import from ERP and suppliers, classify with ETIM & 2BA, and publish to web shop, customer or data pool — in one orderly flow.
Sound familiar?
Skwirrel brings it all together in one manageable product-data flow.
Standards we build on
Skwirrel was built in 2017 around two fundamental standards: ETIM for classification and 2BA as a data pool to the Dutch wholesale market. No plug-ins, no loose mappings — built into how we handle product data.
Data pool · since 2017
Almost every Dutch wholesaler (Technische Unie, Rexel, Solar, Wasco) pulls its product data from 2BA. Skwirrel publishes on your behalf — no manual 2BA portal, no drift between your PIM and what your customers see.
Classification · v8/v9/v10
ETIM is not an attribute — it is the foundation. Skwirrel works ETIM-native: classes with required features, value-list validation, automatic multilingual support and effortless MC variants.
Data pool · Belgium
Techlink is to the Belgian installation sector what 2BA is to the Netherlands. Skwirrel feeds it from the same product data — TDF, BMEcat and ETIM xChange, generated automatically.
Also supported
BMEcat and DATANORM are essential for the German-speaking market — DACH wholesalers and installers expect them as standard.
Who it's for
Manage product information centrally and deliver consistent data to wholesalers, data pools and channels — without version chaos or mismatches.
Import supplier data, enrich with your own attributes, check for completeness and publish in one flow to 2BA, EZ-base, Datanorm or customer templates.
Work with ETIM Dynamic, custom classes, BMEcat and xChange — out of the box, with version control. No year-long consultancy required.
New or updated product data goes live on web shop, ERP and to customers faster.
Validations, required fields and data-quality checks catch issues before publication.
Richer product data helps customers choose and strengthens your position in every channel.
Import, classification, enrichment and export in one process — no more loose Excel runs.
How it works
Skwirrel sits between all your systems and is where product data belongs. In, organised, out — in one process.
Pull product data in from ERP, supplier or data pool — Excel, CSV, XML, BMEcat, 2BA, DATANORM. Whatever you have, in any format.
Enrich, classify, validate. ETIM, custom classes, environmental data — everything in its place, with version control on every change.
Deliver exactly the way the receiver wants — web shop, data pool, customer or supplier. Manually or on schedule, in any format.
What you get out of it
Publish faster to every channel, in any format. Industry standards built in — or we build them for you.
EN 15804 data ready for BREEAM, MPG and NMD — without separate Excel work or per-project handwork.
Your own attribute set for your product logic — fields, types, rules — without a custom development trajectory.
Lees meer →One REST call — all data or just what changed. Documentation you actually don't need to decipher.
Lees meer →No servers of your own, no maintenance. Always up-to-date, accessible anywhere — just open your browser.
Lees meer →Images, drawings, datasheets, certificates — linked to the right article, in every resolution and language.
Lees meer →Classify once, publish everywhere. ETIM 7/8/9/10 and Dynamic — directly applicable in the installation and electrical industry.
Lees meer →Trusted by wholesalers, manufacturers and web shops in NL, BE and DE.
Ready to start
Book a no-strings demo and see how Skwirrel fits your systems and data flows.
Book a demoPIM Quickscan · free
Answer 21 questions and know within 5 minutes whether a PIM system makes sense — and where the wins are for you.
21 questions · 5 minutes
For the first time our product data isn't going off in every direction. Skwirrel is where it belongs — and it sends it to wherever it has to go.
Not a reader? No problem.
In ten minutes you'll know whether Skwirrel is the right choice for your situation. No sales tricks, just honest advice.
Call +31 (0)85 303 34 40Demo
In 30 minutes we'll show you how Skwirrel fits your product-data process. No obligations.
Veelgestelde vragen
Manufacturers, importers and wholesalers in the technical sector (installation, electrical, sanitary, climate control) with a catalogue of ~500 to 50,000 items. What sets us apart: deep integration with ETIM and 2BA — not as a plug-in, but as a core. For commodity trading or fashion there are likely better-suited tools.
Scale and specialisation. Akeneo and Pimcore are broader and heavier — great if you have an international multi-brand portfolio. Skwirrel is focused on the Dutch installation industry, with 2BA and ETIM flow built in, hosted in NL/EU, and shorter decision timelines. No Salesforce pricing; no year-long implementations.
Pilot live within 2-4 weeks (first 500-1000 items in, first publication to 2BA or web shop). Full rollout depends on the catalogue — typically 8-16 weeks for a mid-size portfolio. See [/aanpak] for the phased approach.
Per month, based on catalogue size and user count. No hidden costs for integrations — an AFAS or Magento integration is included in the price. Implementation is a one-time setup fee. See [/tarieven].
We do this regularly — import scripts from Akeneo, Pimcore, Sales Layer, or even from Excel + ERP exports. First step: a data-discovery session to understand your current structure. Then phased migration, with old and new running in parallel during transition.
