LAPP is a cable manufacturer for the industrial market. Worldwide they supply cables and accessories, and also fully integrated connection solutions based on advice from their own consultants. They supply heavily to wholesalers — and consequently get lots of questions about the assortment and product data.
Fragmented data and ETIM 5
Fragmented data, spread throughout the organization in different formats, made it hard to answer customer questions. On top of that, the classified data still used outdated ETIM 5 — and the heavy manual work caused delays at product launches.
Comprehensive requirements list
It was clear that a PIM system could deliver a more streamlined process. User-friendliness mattered — as did the ability to connect all systems within LAPP, quality management, adding images and documents, 2BA integration, speed and good value for money.
Through references from customers and partners, Skwirrel came into view as the right innovative and reliable party.
Data central, complete and current
By implementing Skwirrel, LAPP has a central source of information for all data, which has significantly increased the efficiency and accuracy of internal processes. The new approach delivers better structure and collaboration between departments — both internal and external.
Product data is complete, current and high-quality thanks to the error messages and recommendations the PIM provides. Updating and adjusting data is child's play, and information is available in 2BA within 24 hours.
Information is consistent and easy to look up — which leads to faster product launches and considerably happier customers.
The Skwirrel team helped us enormously to integrate the PIM system into our existing infrastructure. Their technical support is quick and effective, the collaboration professional and friendly. The intuitive, powerful system together with their problem-solving ability has greatly helped us manage our product data effectively and optimize our internal processes.
Centrally in order, once again.