Eurostrut supplies cable trays and ladders for industry and construction projects. A single product line has dozens of variants on length, height, width, material and surface treatment — multiplied across hundreds of base products this quickly runs to tens of thousands of articles. Without structure, that's unmanageable in an ERP, and definitely not workable in a web shop.
The challenge: explosive variant growth
In Exact Online stond de bron-data: artikelnummers, prijzen, voorraad. Maar de echte uitdaging zat in de configuratie-laag: hoe maak je begrijpelijk dat een 6-meter kabelladder van 200×100 mm in thermisch verzinkt staal iets anders is dan dezelfde maat in poedergecoat RVS? En hoe zorg je dat klanten in de webshop niet door duizenden losse SKU's hoeven te scrollen?
One product family tree in Skwirrel
Skwirrel pulls the base articles from Exact and links them to a master product per product family. The variants — dimensions, materials, surface treatments — live as attributes on that master product. From one source, all SKUs roll out automatically, including the right price, availability and matching fittings.
Product relationships are explicit: which bend fits which ladder, which connectors match which size, which brackets are needed for which width. That's how Eurostrut sells not just products but solutions.
Shopware with configurator logic
The Shopware web shop receives everything directly from Skwirrel. Customers see one product page with dropdowns for size, material and treatment — behind it sits the entire variant matrix. That scales cleanly with the catalogue, and is directly linked to the right stock from Exact.
Without Skwirrel we'd be stuck in spreadsheets with 20,000 rows. Now it's one product family with a few attributes — and everything falls into place automatically. For our customers and for ourselves.
Result: scalable product management
Adding a new product line now takes hours instead of weeks. A price update across an entire variant axis happens in one click. And the web shop stays clean — no sprawling menus, just a configurator that does its job.
Centrally in order, once again.